Havana Club 1519: An emblematic special edition Cuban rum

The launch this week of a luxurious and very expensive Cuban rum under the brand 'Havana Club 1519' is today eagerly awaited by those attending the 37th Havana International Fair (FIHAV 2019).

The National Director of sales and marketing at Havana Club International S.A. (HCI), Amed Alvarez, told this journalist that tomorrow night will see the presentation of the 1519 special edition at the Hotel Packard, with a price of 2,800 CUC (roughly the same in US dollars) per bottle.

The value of the product stems from its excellent quality, as well as the fact that this special edition will consist of just 500 bottles, of which 300 will be destined for the international market and 65 will be presented to Cuban personalities attending the celebrations for the 500th anniversary of the founding of Havana on the November 16.

As it is logical to suppose, 1519 responds to the year of foundation of the Villa of San Cristobal de La Habana, the original name of this capital, which today sees an influx of companies, individuals, cultural programs and events to mark the date.

Alvarez explained that this special edition rum is not the only novelty HCI is presenting at FIHAV. Today also saw the launch of another, less expensive but no less luxurious rum (29.90 CUC per bottle), the 'Cuban Smoky.'

This spirit was aged in barrels where Scotch whiskey was kept, giving it a smoky taste, which cigar smokers will appreciate. Both products are intended for connoisseurs, collectors or lovers of the Cuban habano.

Alvarez noted that Havana Club, as a brand, is one of the 25 best marketed in the world, while the company is celebrating a successful 25-year partnership with Pernod Ricard of France.

HCI spirits are marketed in more than 125 countries. Another novelty of the firm is the presentation at FIHAV of different, attractive cocktails made with these rums, from its broad drinks portfolio.

HCI produces and markets the Añejo Blanco, Añejo 3 Years, Añejo Especial, Ron Ritual (the lowest alcoholic graduation at 37.5 degrees), Añejo Reserva, Añejo 7 Years (foundational and best-selling), Seleccion de Maestros and the Gama Iconica: Añejo 15 Años, Union, Tributo and Maximo.

And of course, Cuban Smoky and 1519 are now added to this popular range. The company sells more than two million nine-liters boxes of all varieties per year, with a main market in Cuba, and strong distribution in countries such as Spain and France, along with advances in Canada, Mexico, Germany and Chile, to mention just a few.

Moreover, through its partner Pernod Ricard, HCI sells elite products in Cuba such as Chivas Regal, Ballantine's, Vodkas, Aniseed and Tequilas. But its overwhelming fame stems from its Havana Club rums, a symbol of the Cuban spirits industry.

  • Published in Cuba

Tributo 2018, First Cuban Smoked Rum

Tributo 2018 is the first Cuban smoked rum, produced in a limited edition with only 1,500 bottles for the whole world.

This edition of Tributo, honor the experts's contribution of a barrel for the rum, allowing to discover nuances given by the barrel wood. It also has a special case that looks like the white oak wood, said Cristiasn Barre, director-general of the company Havana Club International Inc., during the presentation.

This year, he explained, we will expand the production of the product and reach 21 countries, but not the amount of bottles.

During the presentation ceremony, held in the context of the 20th edition of the Habanos Festival, which is developing in this capital until March 2, Abel Alvarez, sales director to the company, highlighted that the rum was a jewel among the Havana Club rums, designed to be tasted while smoking Habanos.

We have great expectations, based on the success of the editions Tributo 2016 and Tributo 2017, he said before specifying that there were 330 bottles had been set aside for Cuba.

Cuban rum expert Asbel Morales announced that there would be new surprises in 2019, especially due to the emphasis we will make on the making of the rum.

  • Published in Cuba

Cuban Expert Highlights Exclusive Quality of Cuban Rum

Havana, Jun 24 (Prensa Latina) Rum Master Asbel Morales highlighted today the exclusive quality of the Cuban spirituous drinks specially the iconic line of Havana Club International SA.

Asbel is part of an exclusive team of 8 Rum Master Blenders, including a woman, which treasures the most important recipes of Cuban light rums, famous in the world.

He said that although he is speaking on behalf of Havana Club brand, like his colleagues, they represent the Cuban rum, as this product is distinguished by its history.

Morales outlined that the quality of Cuban rums is based on climate and soil, the processes of blending and aging, and the wisdom of master rum blenders.

  • Published in Cuba

Havana Club releases new recipe for Añejo Especial

Havana Club will be showing off the new recipe for their Havana Club Añejo Especial during Sydney Bar Week this year (don’t forget to get to the Cantinero Club party on Monday the 29th of September); we thought we’d take a look at the new release.

And a note for all you Bartender of the Year competitors out there: one of your drinks for the final round will need to be made with Havana Club Añejo Especial, so it’ll be good to familiarise yourself with this new bottling.

They’ve updated the packaging, but it’s the inside that counts. This is what Havana Club’s maestro ronero, Don Asbel Morales, had to say about the new recipe:

“The new Havana Club Añejo Especial has a distinctive flavour profile due to the unique production process we have adopted, whereby the rum bases are aged in white, young oak barrels before being blended and aged for a second time ahead of bottling. The influence of the barrel ageing is evident in the flavour profile with notes of vanilla and caramel really coming to the fore, which makes it an ideal base for Cuban cocktails, particularly the Cuba Libre.”

Joining those vanilla and caramel notes are “tobacco, cinnamon and orange peel” characters, according to the makers.

The new bottling is available now, so for more information get in touch with your friendly Pernod Ricard representative.

  • Published in Culture
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