New Cuban rum brand Black Tears launches into UK market

The Island Rum Company celebrates the launch of its new Cuban rum brand Black Tears into the UK market. The brand has announced it as ‘the first dry spiced Cuban rum made available to consumers worldwide’.

The rum producer was established in 2012 and has intended to combine local Cuban influence with international beverage industry experience to effectively showcase its products globally.

Black Tears is distilled from molasses and sourced from four mills in the province of Ciego de Avila near Cuba’s northern coast. Its ‘authentic’ blend is made up of coffee, cacao and ají dulce, a variety of small sweet peppers.

The spiced rum supposedly sets itself apart from others on the market through its low sugar content and bittersweet flavour, as opposed to sweet vanilla-based rums that have previously dominated. Its production process has earned Black Tears the Vigia seal of high-quality rum.

As well as its signature serve which incorporates Black Tears with tonic, ice, an orange slice and habanero pepper, the brand offers a range of long drink and cocktail recipes.

According to a recent report by Persistence Market Research, the global rum market is expected to make a compound annual growth rate of 2.2% during 2018-2026 with consumers responding well to the increasing amount of new product launches in the rum market.

  • Published in Cuba

Tributo 2018, First Cuban Smoked Rum

Tributo 2018 is the first Cuban smoked rum, produced in a limited edition with only 1,500 bottles for the whole world.

This edition of Tributo, honor the experts's contribution of a barrel for the rum, allowing to discover nuances given by the barrel wood. It also has a special case that looks like the white oak wood, said Cristiasn Barre, director-general of the company Havana Club International Inc., during the presentation.

This year, he explained, we will expand the production of the product and reach 21 countries, but not the amount of bottles.

During the presentation ceremony, held in the context of the 20th edition of the Habanos Festival, which is developing in this capital until March 2, Abel Alvarez, sales director to the company, highlighted that the rum was a jewel among the Havana Club rums, designed to be tasted while smoking Habanos.

We have great expectations, based on the success of the editions Tributo 2016 and Tributo 2017, he said before specifying that there were 330 bottles had been set aside for Cuba.

Cuban rum expert Asbel Morales announced that there would be new surprises in 2019, especially due to the emphasis we will make on the making of the rum.

  • Published in Cuba
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