Among its state of the art features, It includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone.
The International Federation of Association Football (FIFA) announced on Thursday the official ball of the 2018 World Cup of Russia, which is called "Telstar 18", inspired by the classic model of the 1970 World Cup.
Along for the ride was the Argentine soccer superstar, Lionel Messi, as the main figure of the event, who presented the ball at an event full of world stars, to the best coach of the year, the French footballer and legend Zinedine Zidane.
“The original Telstar is one of the most iconic footballs of all time and one which changed football design forever, so developing the Telstar 18 while staying true to the original model was a really exciting challenge for us. The new panel structure and inclusion of an NFC chip has taken football innovation and design to a new level and offers both consumers and players a completely new experience,” said Roland Rommler, Category Director of Football Hardware at Adidas.